Ad of the Day

Prepare Yourself. This Ikea Ad About the Bond Between 2 Dogs Is Powerful Stuff

Ogilvy Greece sends you on an emotional rollercoaster

Two dogs awaiting adoption form a bond that can't easily be broken in Ikea Greece's new ad.Ikea Greece
By David Griner

September 13, 2019

Call it emotional manipulation if you must, but Ogilvy Greece’s new ad for Ikea is definitely one of the biggest tearjerkers we’ve seen in years.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Recommended videos
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


What the Pandemic Pet Boom Means for Marketers

By Hoang Nguyen, Business Data Journalist, YouGov


When Marketing Goes Haywire

By Smartsheet