Prepare Yourself. This Ikea Ad About the Bond Between 2 Dogs Is Powerful Stuff

Ogilvy Greece sends you on an emotional rollercoaster

Two dogs awaiting adoption form a bond that can't easily be broken in Ikea Greece's new ad. Ikea Greece

Call it emotional manipulation if you must, but Ogilvy Greece’s new ad for Ikea is definitely one of the biggest tearjerkers we’ve seen in years.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."