Ad of the Day

Prepare Yourself. This Ikea Ad About the Bond Between 2 Dogs Is Powerful Stuff

Ogilvy Greece sends you on an emotional rollercoaster

Two dogs awaiting adoption form a bond that can't easily be broken in Ikea Greece's new ad.Ikea Greece
By David Griner

September 13, 2019

Call it emotional manipulation if you must, but Ogilvy Greece’s new ad for Ikea is definitely one of the biggest tearjerkers we’ve seen in years.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Recommended videos
You Might Like

Critical Questions to Guide Marketers Navigating the Multi-ID Landscape

By Manish Ahuja, VP, Head of Identity Products, Adstra

The Key to Pivoting From Pandemic Recovery to Profitable Growth

By Chelsea Wyman, Director of Retail and Brand Partnerships, Connexity

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

How to Prepare for the 2021 Holiday Season

By Facebook

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}