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Popeyes’ chicken sandwich has gone posh. Now, the brand is hoping Gen Z and other culinary adventurers will bite—and maybe even set sail on a big, fancy boat.
The Louisiana-born fast-food chain—which introduced the sandwich with great fanfare and viral fame in 2019—has partnered with truffle-infused condiment maker Truff, to add more flavor to the menu and its market share. Launched in stores Oct. 17, the Spicy Truff Chicken Sandwich is the latest brand mashup, giving consumers a taste of luxury on a budget.