Popeyes Is Exporting the Chicken Sandwich War to France

New print ads announce the chain's arrival in Paris

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An international campaign to promote the fried chicken restaurant chain Popeyes opening in France plays with its brand name using photography.

Founded in 1972, Popeyes’ Louisiana-style chicken is now available at more than 3,000 restaurants in over 40 countries.

The chain is serving its Fried Chicken Sandwich, which set off a fast food turf war in the U.S. when it debuted in 2019, in France for the first time with a new branch at Paris Gare du Nord, which opened Feb.



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