Plant-Based Products

Plant-Based Eaters Face Their Horrified Younger Selves in Beyond Meat Jerky's Funny New Ads

For it's first-ever national campaign, the brand reminds us of how much we've evolved

A woman in the gym, facing off with her younger self — Plant-based Beyond Meat Jerky has teamed up with Goodby Silverstein and Partners (GS&P) to launch its first-ever national campaign.Beyond Meat Jerky / GS&P

By Sara Century

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One need do nothing more than look back at decade-old social media posts to observes just how much we’ve evolved over time. Sure, in doing so, we may confront some cringeworthy stuff (like our obsession with too-large JNCO jeans). But to be fair, our younger selves would likely be just as embarrassed if they could see us now, in our boring “old” age.

Tapping into the more comedic side of self-reflection, plant-based Beyond Meat Jerky has teamed up with Goodby Silverstein and Partners (GS&P) to launch its first-ever national campaign.

Sara Century

Sara Century is a freelance writer for Adweek.

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