Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Outside of playing Final Fantasy VII on the original PlayStation and reading Buffy the Vampire Slayer fanfiction on Angelfire sites, nothing screams “I was a teenager in the ’90s” quite like a pair of JNCO jeans. With the debut of its limited-edition Jalapeño Popper flavor, Goldfish Crackers is embracing the dial-up internet of it all by offering fans a chance to go back in time in a rather bold fashion.
Created in partnership with Saatchi & Saatchi, Goldfish Crackers is urging consumers to “go for a handful of the ’90s” with its new campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in