Oreo and PFLAG Reimagine Harmful Words as Encouragement With Pride Campaign

The brand worked with four LGBTQ+ artists for the 'Proud Words' collection

For many LGBTQ+ people, coming out is a lifelong process that occurs over every sector of their lives. Yet, saying it to family and friends is often the hardest, and the responses an LGBTQ+ person receives can make or break relationships for years to come.