Oreos Wants to Remind People to Enjoy Those Fun Moments in Life

The European campaign from Saatchi & Saatchi will run across 27 countries


Mondelez-owned cookie brand Oreos released a European brand campaign that has a timely message to consumers: Remember to enjoy the fun moments in life.

Created by Saatchi & Saatchi Düsseldorf and produced by Markenfilm Hamburg, the “Stay Playful” campaign features a TV ad named “Buskerbeat.”

In the spot, a father and daughter are walking through a busy train station. While the father stays glued to his smartphone screen, the girl stops to listen to a saxophonist.

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