Year in Review

How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020

It began with an ongoing brief to offer playful relief in a stressful year

Image of Oreos Doomsday Vault
The vault was placed down the road from Svalbard Global Seed Vault in Norway.Oreo
ian.zelaya
By Ian Zelaya

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From a pandemic to murder hornets to UFO sightings, 2020 was essentially a series of moments that made us feel like we were extras in a neverending apocalypse-themed movie. 

And we’d be remiss to not mention that NASA reported an asteroid was headed toward Earth’s atmosphere on Nov. 2. The asteroid, named 2018 VP1, only had a 0.41% chance of striking, but Oreo saw an opportunity to respond ahead of the potential impact with a darkly humorous viral stunt—the winner of Adweek’s

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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