Year in Review

How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020

It began with an ongoing brief to offer playful relief in a stressful year

Image of Oreo's Doomsday Vault
The vault was placed down the road from Svalbard Global Seed Vault in Norway.Oreo
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By Ian Zelaya

December 14, 2020

From a pandemic to murder hornets to UFO sightings, 2020 was essentially a series of moments that made us feel like we were extras in a neverending apocalypse-themed movie. 

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Headshot of Ian Zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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