How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020

It began with an ongoing brief to offer playful relief in a stressful year

Image of Oreo's Doomsday Vault
The vault was placed down the road from Svalbard Global Seed Vault in Norway. Oreo

From a pandemic to murder hornets to UFO sightings, 2020 was essentially a series of moments that made us feel like we were extras in a neverending apocalypse-themed movie. 

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ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.