How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020

It began with an ongoing brief to offer playful relief in a stressful year

Image of Oreo's Doomsday Vault
The vault was placed down the road from Svalbard Global Seed Vault in Norway. Oreo

From a pandemic to murder hornets to UFO sightings, 2020 was essentially a series of moments that made us feel like we were extras in a neverending apocalypse-themed movie. 

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.