In Oreo's Moving New Short Film, a Father Learns to Show Pride for His LGBTQ+ Daughter

It's part of a broader #ProudParent campaign in partnership with PFLAG

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

While Oreo generally sticks to a lighthearted, playful message when promoting its beloved sandwich cookies, the brand is taking on a more serious tone in a new short film for its #ProudParent campaign.

Doubling down on its stance as an advocate for the LGBTQ+ community, Oreo unveiled the campaign in partnership with national advocacy organization PFLAG with a soft launch in June. Using signs from Pride marches throughout the years, the social push over the summer highlighted the value and importance of parents who openly love, support and express pride in their LGBTQ+ children.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in