CPG & Grocery

In Oreo's Moving New Short Film, a Father Learns to Show Pride for His LGBTQ+ Daughter

It's part of a broader #ProudParent campaign in partnership with PFLAG

The two young women in the film, Jen and Amy, are played by actors who are a real-life couple—contributing to the authentic feel of the project.Oreo
Headshot of Kathryn Lundstrom
By Kathryn Lundstrom

October 9, 2020

While Oreo generally sticks to a lighthearted, playful message when promoting its beloved sandwich cookies, the brand is taking on a more serious tone in a new short film for its #ProudParent campaign.

Headshot of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor.

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