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While Oreo generally sticks to a lighthearted, playful message when promoting its beloved sandwich cookies, the brand is taking on a more serious tone in a new short film for its #ProudParent campaign.
Doubling down on its stance as an advocate for the LGBTQ+ community, Oreo unveiled the campaign in partnership with national advocacy organization PFLAG with a soft launch in June. Using signs from Pride marches throughout the years, the social push over the summer highlighted the value and importance of parents who openly love, support and express pride in their LGBTQ+ children.