It’s officially the new year, which means it’s time to join the annual migration of Americans to the gym. And Orangetheory Fitness, one of the hottest rising brands in fitness, obviously doesn’t want to miss the resolution rush.
But while many gym ads focus on personal improvement with a not-too-subtle subtext of vanity, Orangetheory is instead highlighting the benefits of membership outside the gym through its new global campaign, “Welcome to More Life.”
The launch spot was created by Knoxville-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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