Could Knoxville Be the Next Boulder of the Agency World?

The two cities share some important DNA

sunset skyline of knoxville tennessee featuring the sunsphere
Knoxville is on the rise in the agency community. Getty Images

Back in 2006, Alex Bogusky, one of the co-founders of Crispin Porter + Bogusky (since shortened to CPB), raised industry eyebrows when he moved a portion of the agency from its then-home base of Miami to Boulder, Colo. At the time, the industry pondered why the agency would move from a large, fast-paced city to a more low-key outpost nestled in the foothills of the Rocky Mountains.

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.