Back in 2006, Alex Bogusky, one of the co-founders of Crispin Porter + Bogusky (since shortened to CPB), raised industry eyebrows when he moved a portion of the agency from its then-home base of Miami to Boulder, Colo. At the time, the industry pondered why the agency would move from a large, fast-paced city to a more low-key outpost nestled in the foothills of the Rocky Mountains.
“We wanted a lifestyle change because most of the people who had built the agency over the years were from the Midwest,” Bogusky recalled.
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