On Apollo 11’s 50th Anniversary, This Ad Captures a Lifelong Fascination With Space

JFK Moonshot uses AR to re-live America's first moon landing

One woman's fascination with the Apollo program extends from 1962 to the modern day in this ad for an app for the moon landing's 50th anniversary. JFK Moonshot

A young girl sits rapt in front of a black-and-white television screen as John F. Kennedy gives an impassioned speech about traveling to space to find “new hopes for knowledge and peace.” The U.S. will take on this world-changing goal “not because it is easy, but because it is hard.”

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@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.