Digitas and JFK Library Are Launching an Augmented Reality Rocket to Celebrate Apollo 11

The digital Saturn V will take off July 16


When the Apollo 11 went to the moon in 1969, the world watched on television or listened by radio. Now, 50 years later, the John F. Kennedy Library wants the world to follow along yet again—but on their smartphones.

To celebrate the 50th anniversary since the U.S. landed on the moon, the former president’s museum is releasing an augmented reality mobile app that will allow space and history fans alike to retrace the journey. The app, dubbed Moonshot, was released today in the Apple and Android app stores and features a variety of location-based, real-time and general AR features that tell the story of the Saturn V rocket’s launch and landing.

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