Off Madison Podcast: Latinx Storytelling With Adweek Community Editor Luz Corona

What nuances properly represent Latinx audiences?

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Latinx communities are largely misrepresented in media and advertising. There is often a lack of nuance in Latinx stories that’s needed to properly reflect its diverse range of words, cultures and attitudes. Small things like word choice and slang can make audiences feel seen in a significant way.

On this week’s episode of Off Madison, Adweek community editor Luz Corona joins host Shannon Miller to talk about Latinx storytelling and how to better represent those audiences.

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Follow our host on Twitter: @ShannonL_Miller.

And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.