NFL Legends Talk Snacks in New Frito-Lay Spot

Deion Sanders, Michael Irvin, Tony Gonzalez and Terry Bradshaw have opinions

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

With the NFL playoffs arriving right on the heels of the holiday season—which is essentially upon us—Frito-Lay has partnered with major football legends to get America “Ready for Crunchtime.”

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