McDonald’s Pokes Fun at Branded Fashion With ‘Schnuggs’ (Spicy Chicken Nuggets) Apparel

Leo Burnett London gets playfully snarky for product launch

Looking for some hot Schnuggs apparel? Hopefully not, because it's fake. Leo Burnett London

You know a marketing trend is nearing the end of its cycle when a major brand both mocks it and embraces it.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."