McDonald’s Launches the Big Mac Lifestyle Collection for Fans of Beefy, Cheesy Everything

Wallpaper, bed sheets, clothes and more

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Taco Bell is calling McDonald's a disgusting communist pig, but McDonald's doesn't care, because McDonald's still has the Big Mac. And now, the Big Mac is getting its very first lifestyle collection of merchandise for those who want something a little more meaty than what Martha Stewart can deliver.

The collection—which includes everything from clothing to wallpaper to bed sheets, all emblazoned with images of the chain's signature sandwich—was launched Tuesday at a "McWalk" fashion show in Stockholm, Sweden. (It follows the success of Big Mac thermal underwear—at the time, a one-off product that McDonald's Sweden made as part of its sponsorship of the Swedish Alpine and Cross Country Ski Team.)

If you're so inclined, you can order this stuff at

While not an April Fools' Day joke (you'll have to wait until next Wednesday for those), this stunt was part of a global day of McDonald's hijinks that took place Tuesday. Called imlovinit24, it featured goofy antics from McDonald's marketing teams in 24 cities worldwide in 24 hours.

Among the other highlights: a coffee-cup-shaped ball pit in Sydney, Australia; a giant Big Mac jigsaw puzzle in Madrid, Spain; a Joy Maze in Bucharest, Romania; a McOrchestra in Vienna; and a Ne-Yo concert in Los Angeles.

@nudd Tim Nudd is a former creative editor of Adweek.