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McDonald’s is a brand that is known throughout much of the world. And as Europeans travel for their holidays, the fast-food chain released a campaign to remind travelers of its worldwide presence.
The “Genieß deinen Urlaub” (“Enjoy Your Vacation”) campaign from DDB Vienna is made up of four posters featuring visitor attractions that include stone arches similar to McDonald’s golden arches.
The outdoor campaign appeared across Germany to target visitors in mid-August and was developed through Frideay, a combination of the words “Friday” and “idea,” DBB Vienna’s facility that sees the whole agency presented with a client brief to crack.
“Our ideas have to move people,” Andreas Spielvogel, executive creative director of DDB Vienna, told Adweek.
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