Fasten Your Meatbelts: How Lyft and Oscar Mayer Teamed Up to Offer Wienermobile Rides

Adweek learned what it’s like to drive the hot dog-shaped vehicle

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While many have sung of their wish to be an Oscar Mayer wiener, it’s a far more practical dream to take a ride inside one.

Adweek took a spin around New York in the Oscar Mayer Wienermobile on Friday, Aug. 27, and learned some insider secrets about the drivers—that is, the so-called “hotdoggers”—behind the wheel.

From Aug. 25 to 27, Lyft customers in New York, Los Angeles, Atlanta and Chicago who ordered a Lyft XL had a chance to be the “lucky dogs” to hitch a ride in the Wienermobile rather than a more conventional vehicle.



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