Lego DreamZzz Big With 3D Billboards Where Fantasy Enters the Real World

The anamorphic 3D ads reflect the plot of a new YouTube series

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Lego DreamZzz, the latest TV series based on the classic toys, follows a group of kids who discover that they can journey into the dream world. The company is promoting the show’s May 15 launch with a multimedia campaign meant to capture the same sense of wonder.

The Lego Group’s internal creative agency Our Lego Agency partnered with Amplify and Inertia Studios to develop 3D anamorphic billboards depicting characters from the series emerging from doorways that open to shining golden portals.



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