Amplify Creates Fortnite and Netflix Experiences as it Restructures Creative Team

The agency named founder Jonathan Emmins global CEO and Jeavon Smith as global chief creative officer

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With campaigns to promote gaming platform Fortnite and Netflix series Money Heist having just been released, culture and experience creative agency Amplify has made several senior promotions, including Jeavon Smith being named as its global chief creative officer and founder Jonathan Emmins becoming global chief executive.

With the business winning 24 new contracts over 2021 across France, Australia, the U.S. and the U.K.—which has included a Mitsubishi TV campaign, a live-streamed concert experience for Lady Gaga for Westfield, an anamorphic billboard to promote Amazon’s series Wheel of Time and a global campaign for Pinterest—Amplify has recorded its most successful year in terms of revenue generation.



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