Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Nestlé chocolate brand KitKat has begun an artificial intelligence staring contest in which consumers will challenge a digital rival—including a cat, owl and goat—not to blink first.
With the return of its “Have a break, have a KitKat” brand positioning, the “Blink Break” contest will aim to provide “a fun distraction” to players, according to the brand. “Blink Break” was devised by Wunderman Thompson’s Seattle and U.K. offices with the goal of engaging with a Gen Z audience and encouraging consumers to focus.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in