Kit Kat Takes a Break From ‘Have a Break’ Slogan

The brand asks the public to come up with an alternative tagline

Introduced in 1935 as Chocolate Crisp, Kit Kat is now available in more than 80 countries. Kit Kat

Everything, no matter how renowned or robust, could use a breather every now and then.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.