Kit Kat Takes a Break From 'Have a Break' Slogan

The brand asks the public to come up with an alternative tagline

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Everything, no matter how renowned or robust, could use a breather every now and then.

Just in time for a Halloween season that’s shaping up to be unlike anything from past years, Nestlé’s Kit Kat has debuted a global campaign asking members of the public to come up with a temporary alternative to the brand’s well-known slogan, “Have a break, have a Kit Kat.”

The digital marketing effort, created by Wunderman Thompson to celebrate Kit Kat’s 85th anniversary, begins today and runs until Oct.

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