KFC Responds to U.K. Chicken Shortage Scandal With a Timely ‘FCK, We’re Sorry’

Mother London crafted the foul-mouthed, full-page ad

In The Sun and Metro, KFC ran a full-page print ad crafted by agency of record Mother London. KFC

KFC went through a highly publicized, somewhat bizarre crisis in the U.K. this week: The fast food joint known for its fried chicken ran out of chicken. Now, KFC is apologizing with a creative stunt: rearranging its name to spell “FCK.”

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@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.