KFC Responds to U.K. Chicken Shortage Scandal With a Timely 'FCK, We're Sorry'

Mother London crafted the foul-mouthed, full-page ad

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


KFC went through a highly publicized, somewhat bizarre crisis in the U.K. this week: The fast food joint known for its fried chicken ran out of chicken. Now, KFC is apologizing with a creative stunt: rearranging its name to spell “FCK.”

The shortage stemmed from “operational issues” with new delivery provider DHL, forcing most of its hundreds of locations to temporarily shut down (some reopening with limited menus and shorter hours). Disappointed fans of the chain were vocal on social media and even started trying to get police involved (police in both London and Manchester had to remind

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in