What KFC’s Chicken Delivery Fiasco in the U.K. Will Mean for the Brand

Customers weren't pleased, but will the negativity stick?

KFC ran out of chicken in the U.K. Here's what experts think that means for the brand. Getty Images

KFC found itself in a precarious situation over the weekend when, somehow, its U.K. stores ran out of chicken. Seriously, most of its 900 locations had to temporarily shut down because there was no chicken to serve due to a snafu with a new delivery partner. (KFC recently switched over to work with DHL.)

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.