Kacey Musgraves Provides a Soundtrack to Chipotle's Charming Tribute to Farmers

Agency Observatory crafts a stop-motion animation short film based on a true story


Aspiring and established farmers alike are faced with a number of barriers, a major one being the rapid loss of farmland in the U.S. With a pending Farm Bill being proposed on 2023 ballots that could facilitate access to up to one million acres of land, now is an essential time to show support for up-and-coming farmers.

With these challenges in mind, Chipotle is debuting its “A Future Begins” campaign. Created in partnership with agency Observatory, the brand is shining a light on the obstacles that farmers face.

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