Jon Hamm Is Cast Aside in Minute Maid Zero Sugar's First Global Campaign

The actor has nothing to do, as the Coca-Cola brand claims that it needs no celebrity endorsements

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Like many actors, Jon Hamm goes to great lengths to prepare for a role. In a new video, he’s seen sitting in front of a mirror, practicing his lines and hyping himself up to embody his next character. 

But when he walks on set, the room is empty and dark. The realization slowly sinks in that the shoot went ahead without him. 

Hamm (sort of) stars in the first global campaign from Coca-Cola brand Minute Maid Zero Sugar.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in