Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After teasing a food waste-related spot with Brie Larson and Jon Hamm, Hellmann’s revealed a plot twist with its full Super Bowl ad this morning—the two actors are stuck inside comedian Pete Davidson’s fridge.
After taking stock of his leftovers, the former Saturday Night Live cast member uses the actors-as-ingredients to make a ham and cheese panini, moistened with Hellmann’s mayonnaise.
This is Hellmann’s third consecutive Big Game appearance, all of which have been part of its “Make Taste, Not Waste” campaign against food waste.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in