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Sound probably isn’t the first thing that comes to mind when you think about branding—maybe you see a logo or a 30-second spot or a pithy tweet—but according to Joel Beckerman, founder of strategic music and sound studio Man Made Music, it’s a crucial factor.
“We’ve moved from a communication-focused world to an experience-focused world—and sound is the emotional engine for every one of those experiences,” said Beckerman. “Sonic branding, done right, can help you feel the brand in an instant.”
Beckerman
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