Ad of the Day

Jif Created a Sword-and-Sandal Gladiator Epic as an Ad for Squeezable Peanut Butter

Publicis' PSOne brings an over-the-top cinematic style to an everyday product

Screenshot from Jif ad
Two gladiators take on a 'fight to the Jif' in spot to promote new product.Publicis
By Sara Spary

January 4, 2021

Sometimes, when you fancy peanut butter, unscrewing the lid of a jar and scooping out the contents can be a bit of a hassle—which is no doubt why Jif has created new squeezable packaging that makes snacking super convenient.

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

The Real Deal on SMS Marketing

By Yotpo

What’s in a (Brand) Name? How the Pandemic Tested Consumer Loyalty

By Morgan Molnar, Director of Product Marketing, Momentive

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}