Jif Created a Sword-and-Sandal Gladiator Epic as an Ad for Squeezable Peanut Butter

Publicis' PSOne brings an over-the-top cinematic style to an everyday product

Screenshot from Jif ad
Two gladiators take on a 'fight to the Jif' in spot to promote new product. Publicis

Sometimes, when you fancy peanut butter, unscrewing the lid of a jar and scooping out the contents can be a bit of a hassle—which is no doubt why Jif has created new squeezable packaging that makes snacking super convenient.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.