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The J.M. Smucker Company has concluded a holding company-based review by assigning both creative and media work for many of its best-known U.S. brands to Publicis Groupe.
According to multiple sources with knowledge of the matter, the product lines involved include the company’s many jams, jellies and peanut butters, as well as Folgers and Millstone coffees and those that formerly fell under Ainsworth Pet Nutrition, maker of the Rachael Ray lines of dog and cat foods.