From an Alien Apocalypse to Creepy Man-Squirrels, Jif's New Ads Give You a Lot to Chew On

Publicis debuts fun first work for the peanut butter, plus sister brand Smucker's

Peanut butter is one of those products that seems like it should just be a copy-and-paste commodity, where competitors are all pretty much selling the same thing in different packaging. Instead, just about every fan has strong, passionate opinions about what is good peanut butter and what is grainy trash paste.