Is Your Advent Calendar as Cool as This One Borden Carved From a Massive Block of Cheese?

The dairy brand also transformed Santa into a keto-loving fitness fanatic in holiday campaign

The brand enlisted pumpkin carver Paul Dever to create the 100 pound calendar.

In a year filled to overflowing with comfort food, legacy brand Borden adds another caloric layer to the holidays that’s a feast for the eyes as well with a super-sized Advent calendar carved entirely out of cheese.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.