Here's Why Advent Calendars Are a Marketing Godsend for Brands This Holiday Season

An easy way to get shoppers to try new stuff, wrapped in the safety of home

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The London Zoo doesn’t normally make news across the pond, but it did last week when its resident mob of meerkats (Timone, Penelope, Meko, Frank and Dracula) got together to begin counting down to Christmas. And how might meerkats do that? By gathering around what’s possibly the world’s first meerkat Advent calendar.

Hammered together from plywood, the calendar features 24 doors notched for easy opening by meerkat paws. Since the box was simple enough to build, the issue for zoo staff was deciding what to hide behind its doors.



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