'If It’s Not Yes, It’s No!'—The Campaign That Wants Men to Better Understand Women

At the heart of the work is a 2,000 page 'bible' to demystify female behavior

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When it comes to consent and the fight against sexual and gender-based violence, the phrase “no means no” has long been proclaimed. To evolve that statement, a campaign from France from two organizations, which includes the support of Tinder, has produced a ‘bible’ to help men better understand women, which enforces the statement that “If it’s not yes, it’s no!”

The joint campaign by TBWA\Paris for ConsentIs and HandsAway, which aims to battle society’s issues with sexual violence, aims to focus on the education of men who believe that some women are “too complex to understand” and claim there is a “vagueness” around consent.




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