How a Speculative Neuroscientist Uses Her Marketing Savvy to Create Immersive Experiences

Ashley Baccus-Clark highlights social issues with new technologies

Join female leaders from WNBA, BET, Baked by Melissa and more at the Women Trailblazers Summit in NYC on July 14 for a day of inspirational conversations, insightful stories and important connections. Sign up with code WT30 to save 30%.

“Art used to be science, and science used to be art,” explained Ashley Baccus-Clark. For the past seven months, Baccus-Clark has worked at the intersection of those subjects as a speculative neuroscientist for Hyphen-Labs, a 3-year-old collective of women of color that uses both science and art to create experiences with an eye on social issues.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the March 27, 2017, issue of Adweek magazine. Click here to subscribe.