How a Speculative Neuroscientist Uses Her Marketing Savvy to Create Immersive Experiences

Ashley Baccus-Clark highlights social issues with new technologies

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“Art used to be science, and science used to be art,” explained Ashley Baccus-Clark. For the past seven months, Baccus-Clark has worked at the intersection of those subjects as a speculative neuroscientist for Hyphen-Labs, a 3-year-old collective of women of color that uses both science and art to create experiences with an eye on social issues.



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This story first appeared in the March 27, 2017, issue of Adweek magazine. Click here to subscribe.