Fashion News

H&M Offers Young Men Free Suits in Campaign to Inspire Confidence in Job Hunt

The One/Second/Suit ad will run in both the U.K. and the U.S. over the coming months

“Job interviews can be a nerve-wracking experience, but we believe nothing should hold you back,” said H&M head of marketing and communications Sara Spännar. — “Job interviews can be a nerve-wracking experience, but we believe nothing should hold you back,” said H&M's head of marketing and communications Sara Spännar.H&M

By Stephen Lepitak

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

In every job interview, it’s important to dress to impress. But not every young man owns a suit, nor does he have the money to invest in one. This is an issue international clothing retailer H&M has highlighted in its latest ad campaign, which unveils its free 24-hour suit rental service to help young men searching for a job.

Created by Uncommon Creative Studio, the “One/Second/Suit” ad focuses on the insight that first impressions make a difference in job interviews.

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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