Here's How an AI Would Rewrite USA Today Ad Meter's Top-Rated Super Bowl Spots of All Time

Adweek's Super Bowl Bot takes its own crack at the classics

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Could a state-of-the-art AI write a Super Bowl ad premise on par with some of the most well-received Big Game ads in history?

In Adweek’s ongoing experimentation with our Super Bowl Bot—an AI that taps sophisticated language-generation tech to create Super Bowl ad concepts—we wanted to see how the machine learning system would approach some classic ads that have won the hearts of audiences over the years.

The team at USA Today was kind enough to provide us the data on their Ad Meter’s top-rated ads of all time, so we took the Top 10 and fed the premise of each one into our bot.



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