Artificial Intelligence

How We Upgraded Adweek's Ad-Pitching Super Bowl Bot With a Smarter, More Eerily Human AI

Is it time for copywriters to fear their future robot overlords? We're getting there

Adweek's Super Bowl Bot now uses GPT-3, a cutting-edge content-creation AI.Getty Images
Headshot of Patrick Kulp
By Patrick Kulp

January 29, 2021

When we first launched Adweek’s Super Bowl Bot last year, the goal was to see whether the most sophisticated text generation AI at the time could write a plausible pitch for a Super Bowl ad on its own.

Headshot of Patrick Kulp

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek.

Recommended articles
Related Articles

samuel l jackson fortnite ad

Super Bowl

An Animated Samuel L. Jackson Stars in Verizon’s Fortnite-Inspired Super Bowl Ad

By Patrick Kulp

Brand Marketing

SimpliSafe’s Super Bowl Teaser Turns Nextdoor-Style Posts Into Thriller Material

By Patrick Kulp

Super Bowl

Gwen Stefani and Blake Shelton Poke Fun at Video Call Mix-Ups in T-Mobile’s Super Bowl Ad

By Patrick Kulp

Illustration of a chatbot

Brand Marketing

Chatbot Usage Has Nearly Doubled in B-to-B Marketing This Year

By Patrick Kulp

Microlearning
View All


The Power of Advertising on the Second Screen


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI


Understanding How Social Values Can Help Brands Build Trust and Make Connections

You Might Like


Why Delivering an Omnichannel Experience Is Key in the Evolving Grocery Shopping Landscape

By Matt Miller


Focus on the Facts and Stop Guessing Who Your Future Customers Are

By Loch Rose


Research: The Intersection of Physical and Digital Commerce

By Inmar Intelligence


Can the Digital Ad Experience Be Saved?

By Viant