How We Upgraded Adweek’s Ad-Pitching Super Bowl Bot With a Smarter, More Eerily Human AI

Is it time for copywriters to fear their future robot overlords? We're getting there

Adweek's Super Bowl Bot now uses GPT-3, a cutting-edge content-creation AI. Getty Images

When we first launched Adweek’s Super Bowl Bot last year, the goal was to see whether the most sophisticated text generation AI at the time could write a plausible pitch for a Super Bowl ad on its own.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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