Harmless Harvest Dubs This the 'Thirstiest Summer in History' in Playful New Campaign

But consumers aren't as obsessed with hookups as previously thought, according to the brand's research

So much for that Hot Vax Summer, where brands like Extra gum had predicted a post-pandemic environment filled with reconnections on an epic level and Match encouraged singles to “lick every stranger” within reach. Alas, the delta variant sucked much of the romance out of the season.