Extra Gum’s Back-to-Normal Ad Is a Euphoric Release

Céline Dion’s 'It's All Coming Back to Me Now' thunders throughout the 2-minute spot

Gum sales have declined during the era of face masks and social distancing. Extra Gum

The amount of death, economic anxiety, social isolation and political strife that’s occurred over the past 14 months or so is something anyone who’s lived through it will never forget.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.