Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Soon, Pokémon Trainers will have yet another hunt on their hands, courtesy of a rather epic partnership.
Today, Pokémon and Oreo announced a new partnership featuring a limited-edition cookie pack. The collaboration will include 16 designs based on some of the fantasy franchise’s most popular characters, including Bulbasaur, Charmander and Squirtle.
To formally announce the partnership, both brands shared a minute-long animation made entirely with the famous cookies. After a spirited scene showing a trainer pursuing and eventually capturing a Pikachu of their own, the end of the ad reveals the special packaging, which deviates from its recognizable blue background to feature the honored creatures.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in