Finally, a Nice Surprise in 2020: Rian Johnson Just Directed an Ad for Pokémon Go

The Star Wars and Knives Out director helmed a spot for Pokémon GO Fest 2020

The ad, timed for Pokémon Go Fest 2020, highlights how the game has grown since its 2016 launch. Niantic

Hollywood A-list directors are no strangers to advertising, but they tend to surface only for big-budget, long-form cinematic spots.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."