Finally, a Nice Surprise in 2020: Rian Johnson Just Directed an Ad for Pokémon Go

The Star Wars and Knives Out director helmed a spot for Pokémon GO Fest 2020

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Hollywood A-list directors are no strangers to advertising, but they tend to surface only for big-budget, long-form cinematic spots.

So it was a nice surprise to see that the newest ad for mobile game Pokémon Go was, despite being relatively modest in its ambitions, helmed remotely by star director Rian Johnson, who’s apparently a fan of the game—especially while keeping social distance from his friends.

“Pokémon Go has kept me engaged with my friends remotely as I’ve been practicing physical distancing these past few months,” Johnson said in a statement about the campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in