Google's 2022 'Year in Search' Ad Asks, 'Can I Change?'

The annual year-end film shows people across the globe taking risks to follow their dreams

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

The holiday season means two things: togetherness and learning what internet users across the globe have been searching throughout 2022 via Google’s annualYear in Search.” After last year’s focus on healing, this year’s spot shows a universal trend toward wanting to change habits and pursue happiness goals.

Created by Google’s Brand Studio and Trends Data teams, the campaign appears in 74 countries and languages across the globe. The launch features the standard Global Trends List and the new Local



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