Giving Artificial Intelligence Creative License Leads to Uninspired Advertising

It loses an integral human element

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It seems robots can now create artwork and write symphonies. Last year, Christie’s sold a painting created by artificial intelligence for $432,000.

But can robot-made or data-driven art, literature or music really stir the soul?

I’ve been a judge at various creative awards shows over the years. In this time on awards juries, I have seen lots of innovative technology and plenty of so-called “data-driven” entries. But despite their inventiveness and slickness, most of them leave me cold.

When the focus is purely on tech and there’s little evidence of human creativity alongside this, there’s no spark, warmth or humor.

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This story first appeared in the June 10, 2019, issue of Adweek magazine. Click here to subscribe.