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A highland cow speeds down a country road on a motorcycle, its fur billowing in the wind. Two puppets made from oat milk cartons engage in a philosophical debate. A spider falls in love with a smartphone. A bull interrupts an idyllic scene by defecating in a field.
Watching these off-the-wall ads, a viewer would be forgiven for thinking, ‘Brands, are you okay?’ But trading in the bizarre and random is nothing new for advertisers—in fact, it “might be the oldest trick in the book,” said Oscar Erlandsson, managing director of creative agency B-Reel Stockholm.
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