From Thrillseeking Cows to Musical Gorillas: How Seemingly Bizarre Ads Can Pay Off for Brands

Can you build a brand with a concept that, on the surface, has no connection to the product? 

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

highland cow speeds down a country road on a motorcycle, its fur billowing in the wind. Two puppets made from oat milk cartons engage in a philosophical debate. A spider falls in love with a smartphone. A bull interrupts an idyllic scene by defecating in a field.

Watching these off-the-wall ads, a viewer would be forgiven for thinking, ‘Brands, are you okay?’ But trading in the bizarre and random is nothing new for advertisers—in fact, it “might be the oldest trick in the book,” said Oscar Erlandsson, managing director of creative agency B-Reel Stockholm. 




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