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A French bank is using pop art-style imagery in a campaign promoting its lower costs during the growing cost of living crisis, comparing its savings to that of food and petrol as the prices of everyday items increase.
Boursorama Banque, which claims to serve over 4 million customers, is an online bank and a subsidiary of the Société Générale group.
The brand campaign, which began on August 29, reminds customers to save on bank charges by comparing the cost to products including coffee, petrol, cans of corn and packets of pasta as people try to save where they can.
Created by Havas-owned agency Buzzman, the 15-second TV spot—which features an animation of packets of pasta moving along a conveyer belt—claims that Boursorama Banque can save clients the equivalent in fees of 142 packets of pasta.