Eos Provides a Second Chance for That Awkward First Kiss

The campaign from Mischief @ No Fixed Address reunites real former couples

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First kisses are often awkward, both physically and emotionally messy. Beauty brand Eos is giving consumers a chance for a do-over with a campaign from agency of record Mischief @ No Fixed Address.

With “Second First Kiss,” the brand searched for people who had shared a first kiss and had them reunite on camera. The film features a guy who puckered too much for his first kiss during a game of spin the bottle, and a high school couple who regretted that their first smooch was both sweaty and in front of a bus driver.

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