Mischief's Excellence at Brand-Building for Clients (and Itself) Makes It Adweek's 2023 US Agency of the Year

The shop's reputation for bold and effective creative work has helped it grow sustainably without constant pitching

It’s fitting that the prank that became the 2023 Super Bowl’s most memorable marketing moment came from an agency known for mischief. 

After dragging viewers down rabbit holes in streaming service Tubi’s first Super Bowl ad, Mischief @ No Fixed Address had another trick up its sleeve to hijack advertising’s biggest night. When it appeared that the broadcast had returned from commercial break, the screen was seemingly taken over by someone scrolling through Tubi’s TV app to find something else to watch.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Oct. 10, 2023, issue of Adweek magazine. Click here to subscribe.