Tubi Goes for Most Viral Super Bowl Moment With Prank Ad

A surprise 15-second spot designed to make viewers go WTF

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

Tubi took over Twitter chatter with its Super Bowl debut during halftime, but the ad-supported streaming service wasn’t done.

After airing a 15-second teaser during the fourth quarter that built on its first spot “Rabbit Hole,” Tubi went in an entirely different direction with a second surprise 15-second promo.

The promo was also done in partnership with agency Mischief, who can claim credit for two other Tubi Super Bowl 57 appearances.

The new spot, “Interface Interruption,” aired during the fourth quarter of the game.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in